• Visit a page:
    A conversion takes place when a visitor visitors a particular page such as a thank you page after submitting an online form or placing an order.

  • Click this link:
    A conversion takes place when the visitor clicks on a link on the page you are testing.

  • Trigger custom conversion at URL
  • Submits a form to:
    A conversion takes place when the visitor submits a form to a particular URL.

  • Generate revenue at URL:
    A conversion takes place when the visitor generates revenue at a particular URL.