How to create a MVT Test?

    To create an MVT test in Pii, you either Click on the Create Experiment tab and select “MVT test” from the menu From the dashboard, enter the URL for the page you want to test then choose “MVT” from the Test Type dropdown menu. Then follow these simple four steps: Step 1: Type the URL […]

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    What is a multivariate MVT test?

    When creating an MVT or multivariate test, you create several variations for different elements within a webpage. Assuming that you have a webpage that Headline: my headline Image: happy family Call to Action button: Red button In an MVT test, you can provide several variables for each of the elements (headline, image, call to action) […]

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